Wednesday, June 3, 2009

Looking Good While Exercising

For many women, the worst thing about working out is the way we feel and look in most athletic wear. The typical work out outfit makes our tummy, hips, and thighs look bigger than they really are. Feeling self-conscious about our bodies can even stop us from working out.

The nightmare is over! The latest generation of work-out wear is flattering, fashionable and practical. This TV story shows you the latest trends in workout wear and how to choose the trends that are most flattering for you.



Here is the segment. It begins airing on Mirror/Mirror on the LivewellHD network on June 1, 2009 in 10 cities (NY, LA, Philadelphia, Chicago, Houston, San Francisco, Fresno, Raleigh/Durham, Flint, and Toledo. Check the website for local listings(http://www.livewellhd.com/).


The Models - Jaime, Lori, Nissa, Estella, Megan, Rebecca (Host of Mirror Mirror)


The Trends

Athletic Skirt – Skirts aren’t just for tennis anymore. SkirtSports (http://www.skkirtsports.com/) revolutionized the fitness wear industry when they created the first athletic skirt in 2004. Athletic skirts are feminine, flirty, and super flattering and now you can find one for every sport. (models: Nissa & Megan)

Gym To Real-Life – Athletic wear isn’t just for the gym anymore. Athletic wear is so stylish, it can be worn casually for "real life." You’ll find sporty dresses, comfy capri pants, pretty prints, and sexy shorts (models: Lori, Nissa, & Estella)

Practical built-in features – Workout wear is made for how you live with hidden pockets to make it easy to carrying ipods, keys, and cell phones; built-in underwear (bras and cotton crotch panels) so there aren’t any visible straps or panty lines.

Comfortable performance fabrics – look for perforated fabrics that breath and keep you cool, flat seams that won’t rub or chafe, compression fabrics and tummy panels that smooth figure imperfections, and bamboo/dri-fit fabrics that are anti-bacterial and wick away sweat. (models: Megan, Sarah, Lori, Jaime)

Fashionable athletic shoes – All the fashion trends are reflected in athletic footwear so it’s easy to express your personal styles with bright colors, metallics, patent leather, and high-tech details.

Flattery Here’s what to look for when you choose your work out clothes to flatter your figure.

Skirts are flattering for hips, thighs, thick torsos. Look for under-shorts or built in leggings for more coverage. The skirts in this story are from SkirtSports (models: Nissa & Megan)

V-neck/scoop necklines make you look taller and leaner look and distract attention from flawed areas. (models: Estella & Rebecca)

Empire Waistline slims the waist and tummy by showing off tiniest part of woman’s body.

Compression Fabrics are great for smoothing rolls and jiggles in the waist, tummy, hips, and thighs.

Flat Waist Bands smooth and flatten the tummy. Avoid drawstrings or gathered waistbands because these add bulk to the tummy area and make it look bigger than it really is.

Personalized Lengths. Athletic pants now come in longer and shorter lengths so you can get the perfect fit. Pants that are too long or short make us look shorter and heavier than we really are. Tops are available in longer lengths to accommodate long torsos and keep the tummy area covered even when you stretch your arms over your head.

Prints are great camouflage. Prints keep the eye moving so they never settle on the dimple, lump, or bump.



What are the models wearing?

Sarah - Nike Premium Basic Hoodie, Printed Mesh Tank Top (built-in bra), Dri-Fit Be Strong polyester training pant (compression fabric, moisture-wicking, tall/petite lengths), Nike Zoom Sister One Running Shoe. (http://www.store.nike.com/)
Jaime – Nike Dri Fit soft hand running base layer (moisture-wicking, mesh inserts), Dri-Fit Be Strong polyester training pant (compression fabric, moisture-wicking, tall/petite lengths), Nike Free 5.0 Running Shoe. (http://www.store.nike.com/)
Lori – Lucy Karma Jacket, Cami Bra, Chi Tank, and Chi Capris (all bamboo fabric) http://www.lucy.com/, Nike Zoom Sister One Running Shoe. (http://www.store.nike.com/)
Nissa – SkirtSports WonderGirl Running Dress, SkirtSports short sleeve mesh hoodie (http://www.skirtsports.com/), Nike Zoom Sister One Running Shoe. (http://www.store.nike.com/)
Estella – Lucy Hot Yoga Halter, Cami Bra, EveryDay Pant (http://www.lucy.com/) Nike Zoom Sister One Running Shoe. (http://www.store.nike.com/)
Megan – SkirtSports WonderGirl Tank, SkirtSports Sweetest Thing Skirt (http://www.skirtsports.com/) Nike Free 5.0 Running Shoe. (http://www.store.nike.com/)
Rebecca (Host) – Move Tank, Groove Pants (http://www.lululemon.com/), Ana+Ava floral sweatband (http://www.anaava.com/), Nike Zoom Sister One Running Shoe. (http://www.store.nike.com/)